What is the “Secret Sauce” to Create Great Social Media Content?

Updated: Apr 30, 2019

Writing great social media posts is more than just stringing together a sales pitch with catchy words and a clear call-to-action. It’s an art form and one that should not be taken lightly.

There is a “secret sauce” to posting the right content. Based on our review of several studies and our experience with customers, here is the “secret sauce” to get more eyes on your posts:

1. Post Images that tell a story of stir emotion.

We all know that images catch readers’ attention better than simple texts or links. Use this to engage more audience to your content, but try to choose eye-catching pictures that tell a story and fit the mood of your audience. What images tell a story they can relate to? Can you post a funny image that speaks to a need they have? What pain points are most relevant to them? How can you post an image that makes them the hero? The images must be relevant to something that matters to your audience. Text, pretty colors, or simple graphics just won’t cut it anymore.

2. Videos are King

Video will always outperform images especially if crafted with an attention grabbing headline. If you are on a budget and cannot invest in social media paid advertisement, posting videos as often as possible is the fastest way to attract attention and build trust with potential customers. Always post videos directly to Facebook. If you are investing in paid advertisement, posting videos will allow you to narrow down your audience to those who watch the post, and therefore drive down the price of the advertisements over the long term since you can use the video views to retarget the people who actually show interest.

Uploading links or posting from YouTube will decrease the amount of views because Facebook does not want their viewers to leave the platform. To maximize views, don’t forget to double post in your timeline and share that post as a story.

3. Be authentic about your business purpose.

If you’ve ever gone to a Chick-fila, you can expect good chicken, friendly service, community support, and no chicken on Sundays. That’s right I said no chicken on Sundays! The owner has stayed true to his values throughout the growth of the business. Their Facebook pages and posts reflect their culture and brand.

Don’t be afraid to post about your values and why you are in business. What does your business stand for? Give them a reason to cheer you on and support you. When you give your audience a reason they can relate to and connect with, they will be more willing to interact with you and share your posts especially when your values are consistent with their own.

4. The first line will make or break you.

Try starting with a shocking statistic, a relatable or comical question, a controversial or provocative statement, or a clear statement of what kind of value your audience can expect to learn from the post. By delivering a catchy line, you are giving your audience a reason to stick around and look at your page and explore your products. If the first line is not interesting or not relevant, they will not only move on from the post, they will have no reason to explore your business.

Final Thoughts

The ultimate “secret sauce” to the perfect post is to make it relevant enough to inspire a greater level of interest so the potential client will want to learn more about what you have to offer. Every post is a chance to attract new interest, new perspective, and new clients. Always check your posts to see what your audience responds to the most. Do more of that and remember just like traditional marketing practices, nobody likes to be convinced. Always, go for intrigue, value and a clear call-to-action.

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