The Most Effective Tool to Close a Sale

Earning likes and fans is critical to building your community of potential brand advocates. But let’s get real. Facebook owns the presence and business connections you’ve worked so hard for. Closing a sale doesn’t usually happen on social media platform, partly because you are competing for your customers’ attention along with so many other brands. With all the multi-tasking going on, you get their attention for a few short seconds if that!

Email List building is the most powerful activity you can do on social media.

When you move your conversation with a fan over to email, you’re no longer competing with a sea of noise. You control the message.

Emails should be used to enable your potential customers to know, like, and trust you. Sending personalized automated updates, tips, and information that is most interesting and valuable to your potential customers is highly effective. This helps you to build a relationship with them so that they will be more receptive and may even look forward to promotions when you send those along.

One thing you want to avoid when it comes to emails is to not spam customers with only discounts or send emails without their permission. They must opt-in before you decide to send them anything.

If you are as busy as we are, there are a lot of great automated email services that still allow you to segment by groups and personalize based on customer interest, weather, geograph, lifestyle, and other unique interests as they relate to your products. You might want to look into services such as constant contact or Mailchimp.

Email is still the most effective means of marketing. According to a recent study, email marketing has the highest ROI of any marketing channel. For every $1 you spend on email marketing, you can expect an average return of $38.

To understand how to run an Email campaign, we love this guide:

The Digital Disruptors help businesses launch email campaigns effectively. Pricing is tailored to your budget and needs. Contact us at for a free consultaction:

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