Updated: Jan 22, 2019
That’s right! You heard me right. I said have you tricked out your business page profile? There are a few features that can help you up your game and obviously the secret to great engagement rates is taking the time to optimize.
Make your Page easy to find with a simple username so that people know who you are. When people search Facebook for your busines, Facebook will show them your page based on how your username matches with what they are looking for.
A looping profile video (as opposed to a picture) might not be for every brand, but a video cover, which can be up to 20 seconds long, is an eye-catcher. Video is the universal way to encourage the busy user to stop scrolling.
Make your story stand out. Read the stories of competitors and adjust it to show your business is customer focused. Many other businesses make the story all about them. Customers are reading to see how you can help their business. They could care less about your distinguished awards. This a also a great place to set audience expectations and encourage people to like and follow you.