Updated: Feb 19, 2019
So you have been posting on your Facebook page or Instagram Business account and you are seeing the clicks. People are interested. Yay! That’s great news. But how do you turn interested customers into buying customer?
There’s a known system that most marketing experts can help you build. Most people buy after being exposed to products 3-7 times, so if you can create a way to keep putting tsilored ads in front of people who have already showed interest in buying, it’s a lot easier to make a sale. But let’s start with the most important part of this—The Facebook Pixel.
When someone sees your posts on social media and visits your website and takes an action (for example, buying something or just looking), the Facebook pixel is triggered and reports this action. This way, you'll know when a customer took an action after seeing your Facebook ad. You'll also be able to reach this customer again by using a “custom audience” of people who are more likely to buy your products. When more and more conversions happen on your website, Facebook gets better at delivering your ads to people who are more likely to take certain actions. This is called conversion optimization.
You can also use look alike audience from the audience that already shows interest in your products or service. What this means is you give a list of people who have already showed interest in your products. Facebook looks at their attributes and characteristics and flags those data points to create potential customers just like them so you can put your ads in front of people more likely to show interest and ultimately convert to a sale!
How to install the Facebook Pixel:
if you are not a big techie, the Digital Disruptors can install the Pixel for you for $99 and run all the proper testing to ensure it’s working or you can do the install on your own.
To install on your own, you’ll need access to your website's code. Simply place the Facebook pixel base code (what you see when you create your pixel) on all pages of your website. Then add standard events to the pixel code on the special pages of your website, such as your add-to-cart page or your purchase page. For full step-by-step instructions on adding the Facebook pixel to your site, visit the Help Center.